2026 © willbur.co.za | All Rights Reserved
Privacy Policy
[last updated November 2026]
1. Introduction
Willbur (https://willbur.co.za) is owned and operated by Worldwide Leads (Pty) Ltd ("Worldwide Leads", "we", "us" or "the Company"), registration number 2019/541064/07, with its chosen address at Ouklipmuur Street, Pretoria, Gauteng, 0184, South Africa.
Our business involves generating consumer enquiries through advertising, websites and online questionnaires, and supplying these enquiries to businesses offering relevant products and services.
We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) and other applicable South African legislation.
This Privacy Policy explains how we collect, use, share, store and protect your information.
2. Our Role
Worldwide Leads operates as a lead-generation and marketing business, connecting interested consumers with suitable service providers.
We act as a Responsible Party when we determine how and why personal information is processed. In certain circumstances, we may act as an Operator processing information on behalf of a client, in which case the client's instructions and applicable privacy policy will also be relevant.
We facilitate enquiries and introductions to businesses, including insurers and authorised financial services providers. We do not ourselves provide financial advice, underwrite insurance or make decisions regarding insurance applications.
3. Collection of Personal Information
We may collect personal information when you complete an online form, questionnaire or quotation request, interact with our advertisements, contact us directly or engage with our websites and services.
Depending on your enquiry, information collected may include:
- Name, surname and contact details.
- Age, date of birth and identity information.
- Employment status and income information.
- Residential address and homeowner status.
- Information relevant to the products or services you are interested in.
- Technical information such as IP addresses, device information, website activity and advertising identifiers.
We may also receive information from third-party marketing partners or lead suppliers where they have a lawful basis to collect and share it.
We only collect information reasonably necessary for legitimate business purposes and take additional precautions where sensitive personal information is involved.
4. How We Use Your Information
Your personal information may be processed for the following purposes:
1. To process your enquiry and connect you with relevant service providers.
2. To share or sell qualifying consumer enquiries to our business clients, who may contact you regarding the products or services requested.
3. To communicate with you through telephone calls, email, SMS, WhatsApp or other relevant channels.
4. To conduct marketing or remarketing activities where legally permitted.
5. To improve our websites, advertising, services and customer experience.
6. To maintain business records, manage client relationships and meet legal or regulatory obligations.
We process personal information on an appropriate lawful basis, including consent where required.
Where we intend to use your information for an unrelated purpose, we will obtain any additional consent or other lawful authorisation required.
5. Sharing Information with Third Parties
Our business involves providing qualifying consumer enquiries to clients offering products or services relevant to your enquiry.
These clients may include insurance companies, authorised financial services providers, financial service businesses and other selected commercial partners.
Once information is supplied to a client acting as an independent Responsible Party, that client is responsible for its own processing activities and must comply with applicable privacy laws.
Worldwide Leads remains responsible for personal information it continues to hold or process for its own purposes.
We may also share information with authorised technology providers, marketing partners and service providers who assist with our operations.
Personal information will not knowingly be disclosed to unauthorised parties and may also be shared where required by law.
6. Storage and Security of Information
Worldwide Leads uses LeadByte (https://www.leadbyte.co.uk), a lead-management platform, to receive, manage, store and securely transfer consumer information to relevant clients.
We may also use other authorised technology platforms for website hosting, advertising, customer communications, analytics and business operations.
We take reasonable technical and organisational measures to protect information against unauthorised access, misuse, loss, alteration or disclosure.
While we take information security seriously, no electronic storage or transmission system can be guaranteed to be completely secure.
Some of our technology providers may store or process personal information outside South Africa. These providers are responsible for maintaining the security of their systems, while Worldwide Leads remains committed to meeting its own data protection obligations under POPIA.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including processing enquiries, maintaining appropriate business records, managing marketing preferences and complying with legal obligations.
Information that is no longer required will be securely deleted or de-identified, unless continued retention is legally justified.
Our technology providers, including LeadByte, may apply their own data-retention and security procedures in accordance with our arrangements and applicable law.
8. Marketing and Remarketing
Where permitted by law, we may contact you about relevant products or services through email, SMS, telephone, WhatsApp or other communication channels.
We may also use advertising technologies and customer audience tools on platforms such as Facebook, Instagram, Google and TikTok to display relevant advertisements.
Where consent is required for marketing, we will obtain it through an appropriate method. Consent to receive information about one product does not automatically authorise unrelated marketing.
You may withdraw your marketing consent or object to direct marketing at any time by using the relevant unsubscribe or opt-out method, or contacting us directly.
9. Cookies and Third-Party Websites
Our websites may use cookies, pixels and similar technologies to monitor website performance, understand visitor behaviour, measure advertising effectiveness and improve our services.
You may manage certain tracking preferences through your browser or the consent options made available on our websites.
Our websites may contain links to external websites and platforms. We encourage you to review their respective privacy policies, as we do not control their independent processing activities.
Further information is available in our separate Cookie Policy.
10. Protection of Minors
We do not knowingly collect personal information directly from children under 18 without the necessary consent or other lawful authorisation.
If you believe that a minor has provided personal information without appropriate authorisation, please contact us so that the matter can be addressed.
11. Your Rights
Under POPIA, you have the right, subject to applicable legal requirements, to:
1. Request access to personal information held about you.
2. Request correction or updating of inaccurate information.
3. Request deletion of information where legally permissible.
4. Withdraw consent or object to certain processing, including direct marketing.
5. Lodge a complaint regarding the processing of your personal information.
We will respond to requests within a reasonable period and may request appropriate identity verification before releasing or changing personal information.
Where information has already been shared with an independent client, you may also need to contact that client directly regarding its processing activities.
12. Information Officer and Complaints
We take the protection of your personal information seriously and are committed to resolving any privacy-related concerns promptly and fairly.
If you have any questions, concerns or complaints regarding how your information has been collected, used or shared, we value the opportunity to resolve any concerns directly and would appreciate you contacting us first so that we can investigate and address the matter.
Worldwide-Leads (Pty) Ltd
Email: info@worldwide-leads.com
You also have the right to lodge a complaint with the Information Regulator of South Africa.
Information Regulator website: https://inforegulator.org.za
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in legislation, technology or our business operations.
The latest version will be published on our website, together with the date of the most recent update.